Marketing analytics and why Google matters

Will Waugh
Will Waugh|January 18, 2013

I have been fortunate enough to work on some of our various marketing analytics’  implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall [...]

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Marketing in the middle - a C-suite game?

John Balla
John Balla|January 4, 2013

The Economist Intelligence Unit recently published a report that highlights some C-suite dynamics that remind me of that childrens’ game “monkey in the middle.” The report details multiple ways in which surveyed CMOs believe one thing about the role of marketing in the company, and then their other functional peers (CIO, [...]

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Marketing and the fiscal cliff

John Balla
John Balla|December 28, 2012

A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy.  Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm [...]

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Seven ways for marketers to respond to big data, from Brian Solis

John Balla
John Balla|December 5, 2012

Apparently the “big” in “big data” is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them aren’t effectively leveraging customer data across channels. Both of those are positions held by the Altimeter [...]

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Just because you can doesn't mean you should

John Balla
John Balla|November 21, 2012

As previously mentioned, I attended this year’s DMA Annual Conference as a sponsor and found many ways that it was a wonderful experience as both a sponsor and an attendee. That said, there actually was one part of my DMA experience that gave me pause enough to want to share it [...]

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"Business Awesome" is part analytics, all attitude

John Balla
John Balla|October 30, 2012

“Awesome” is possibly the most over-used word in the English language, and its over-usage is driven by its versatility. Generally, something awesome is impressive in a way that warrants talking about it – so it’s something remarkable. Knowing that, it’s easy to understand how in our social-savvy, interconnected online world, awesomeness matters.  [...]

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Future-proof your business with social media analytics

Wilson Raj
Wilson Raj|October 26, 2012

Businesses can no longer ignore the importance of social networking and social capabilities as part of their enterprise applications. According to a Forrester survey of 200 U.S. companies, social listening and digital engagement can influence customer perception (58%) and building long-term relationships with customers (56%). While social media can amplify [...]

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How to market in the tech titan era

John Balla
John Balla|October 12, 2012

Over the last decade, five companies have emerged with the potential to aggressively reshape the landscape of multiple industries – and to change life as we know it. They are the “Tech Titans:” Amazon, Apple, eBay , Facebook and Google. Collectively, these five companies are worth more than a trillion dollars. Their [...]

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3 key qualities for the evolving role of the CMO

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|September 21, 2012

Hi everyone! I am Jim Hiepler-Hartwig, the newest member of the SAS Customer Intelligence marketing team, and I am happy to be a new contributor to this blog. In previous roles, I’ve held positions in both sales and marketing, and much of my focus in the last few years has been on manufacturing and consumer [...]

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Customer intelligence blog roundup from down under

John Balla
John Balla|August 20, 2012

In case you’ve missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line.  Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read: [...]

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