"Business Awesome" is part analytics, all attitude


"Awesome" is possibly the most over-used word in the English language, and its over-usage is driven by its versatility. Generally, something awesome is impressive in a way that warrants talking about it - so it's something remarkable. Knowing that, it's easy to understand how in our social-savvy, interconnected online world, awesomeness matters. 

Business strategist and best-selling author Scott Stratten is passionate about awesomeness. His latest book provides pages of vivid examples of how awesomeness ("business awesome") and it's polar opposite ("business unawesome") impact business. It turns out that Scott's thoughts about awesomeness meshed pretty well with our own views about how customer analytics drives marketing success, and it also spoke eloquently to the theme of the DMA 2012 conference. For that reason, we invited Scott to present in the Thought Leadership series at the event, and it turns out he did an awesome job.

Knowing that in advance, we made plans to record his session and share it with you. Please click on the link below to enjoy this recording. You'll hear his views on how ‘business awesome’ relates to good data and smart people with the right attitude.


About Author

John Balla

Principal Marketing Strategist

Hi, I’m + John Balla. I’m a digital content strategist here at SAS, and co-founder and former Editor of this blog. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.

Outside of work I stay busy with my wife and I keeping up with my 2 awesome teenagers, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English.

Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown.

Follow me on Twitter.
Connect with me on LinkedIn.

Back to Top