This week, SAS hosted the Financial Services Executive Summit at our headquarters in Cary, NC. Part of the content was a fascinating panel discussion moderated by Lori Bieda, the SAS Executive Lead for Customer Intelligence. In the picture below, Lori is on the left and she was joined on the
Tag: relevance
SAS is very pleased to co-host a Webinar with HealthScape Advisors on May 4, 2011 at 1:00pm ET, produced by AHIP. This Webinar will highlight the role that customer intelligence can play in helping health insurance plans manage the challenges of healthcare reform, and is titled: Manage the Challenges of
I recently had the privilege to work with Charlene Li, one of our industry's thought leaders, on a Webinar that SAS sponsored and the American Marketing Association produced, titled "Drive Marketing Relevance in Today's Digital World." The SAS host and architect of the discussion's content was Jonathan Hornby, one of
I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing - Two Drink Minimum.” I found it so funny until I realized that my friends in IT and
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my
As mentioned in a previous post, SAS was again a sponsor of the Masters of Marketing Conference, the annual executive conference held by the Association of National Advertisers (“ANA”). I had the pleasure to attend the sessions of this extraordinary event, which brings together the marketing leadership teams of the