Welcome back to the jaw-dropping discussion on what really matters in your social media strategy. Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals. If you were climbing [...]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.
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