Social media marketing...what you really should be measuring

Welcome back to the jaw-dropping discussion on what really matters in your social media strategy.  Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals.  If you were climbing […]

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Katie Paine's six myths about social media marketing

Recently, SAS had the pleasure of hosting Katie Paine, social media maven,  expert on media measurement, and author of Measure What Matters, at the SAS Government Leadership Summit in Washington D.C. The session was jam-packed with the usual drool-worthy stats and figures covering the current status of the social media […]

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5 steps to social media measurement

One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content.  And this blog is a great way for me to share some of the best of the best.  When it […]

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Marketing Measurement for Better Results

It should come as no surprise that one of the topics of great interest to the customer intelligence community is marketing measurement. And like anything, the better the measurement, the better the potential impact for management. So, to address the topic of marketing measurement for our recent Webinar with the […]

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Video: Listening, understanding and predicting the impacts of social media on your business

Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media […]

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Video: Chris Brogan talks about the value and measurement of social media

A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New […]

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Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with […]

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Join us at eMetrics to see SAS Social Media Analytics and SAS Web Analytics solutions

Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting […]

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Customer Intelligence and SAS Social Media Analytics at SAS Global Forum

To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you […]

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Customer Intelligence goings on at 2010 SAS Global Forum

For those of you headed to Seattle next week for SAS Global Forum or SGF Executive Conference (#SGF10 and #SGFXC on Twitter), there are a number of great opportunities for you to learn new things and meet your peers. Here’s what you can expect related just to Customer Intelligence or […]

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