Neuromarketing - creepy relationship management...or just what the doctor ordered?

John Bastone
John Bastone|February 17, 2012

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like [...]

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Google's Buzz misstep could harm social media adoption in the enterprise

David B. Thomas|February 14, 2010

A few days ago I said Google Buzz and Wave had some very cool features, but the average company wasn’t ready for them. I’ve played around a bit more with Buzz since then, but mostly I’ve been seeing other people’s opinions about it, in Buzz itself, on Twitter, on Facebook [...]

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Google Buzz and Wave for the enterprise? Not for a while.

David B. Thomas|February 11, 2010

Just when I had finally begun to use Google Wave and was getting a small degree of comfort with it, Google launched Buzz, which is clearly their attempt at out-twittering Twitter. If you have a Gmail account, it’s probably showed up by now, integrated into your account. As you would [...]

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