Integrated marketing is no longer optional - no single channel can win out any more. Marketers must deliver great customer experience through truly integrated marketing, across any and every channel: web, social, mobile, broadcast, email, in-store, outdoor and beyond. Those experiences can be tailored effectively by listening to the voice […]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
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