Five key lessons of the Old Spice campaign for enterprise social media marketers

  Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the […]

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I’m writing an enterprise social media book

Seems like there are a lot of great folks writing social media books right now. Last week I learned that Amber Naslund and Jay Baer are writing a book aimed at small and medium-sized business, organizations and non-profits. I just heard on the Six Pixels of Separation podcast this morning […]

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The future of business on the social web

My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: "Social media" is an adjective. There's always something after it. […]

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Who should own social media inside an organization?

Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who […]

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My perspective on Blogworld as an enterprise B2B social media practitioner

I'm in one of the last few sessions at Blogworld. I've hit the point of overload. I truly appreciate all the time and effort all the speakers and organizers have put into making this an incredibly useful and practical event. I love how much people are willing to share. I […]

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Notes from Jeremiah Owyang's social media for business presentation at Blogworld

Jeremiah Owyang from Altimeter Group led a fascinating panel at Blogworld today titled "Where Are We Going? The Future of Social Media & Business." As I did yesterday with Chris Brogan's session, I'm posting my tidied-up notes here. This session was without a doubt a call to action for corporate […]

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"We've got to get on Twitter right away!"

Sometimes people don't want to hear that social media takes time and effort. I made this short video after seeing the "social media guru" video on YouTube done with the same tool from Xtranormal. Please note: If I work with you and you see any resemblance to any conversation we've […]

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Five steps for getting started on Twitter

I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it's easy to forget […]

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Killing the myth of corporate perfection

Recently I speculated about the future audience I'll be talking with in 20 years. Despite being someone who thinks on a daily basis about communicating as a brand, I think that mindset is on the way out. I don't mean we shouldn't have brand standards and think about how our […]

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Why I am right and Chris Brogan is wrong.

(At least about this one thing.) I wrote this post on a plane to Germany, where I was headed to present at our annual Global Web Summit, where all (or most) of the folks at SAS setting our web direction met to talk about SEO and web analytics and other […]

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