Diane Lennox is PR Services Manager for SAS, the leader in business analytics software and services. A 30-year veteran in marketing communications and writing for all media, she has spent the past six years supporting SAS' internal PR agency by managing the Global PR Resource Center (internal), acting as international liaison with dozens of country PR managers, guiding PR measurement and monitoring, overseeing communications and media training, supporting the blogging and social media program and providing SEO guidance. She does not do windows.
Once again NCAA men’s basketball is peaking – and so is talk of brackets and bubble-busters, bad calls and buzzer beaters, what-ifs and what the … happened? Dance Card Roundup Official Dance Card site SAS Dance Card blog series NCAA Tournament Meet the Professors Jay Coleman Bio Allan Lynch Bio
Decision management expert James Taylor wins the prize for most prolific blogger from The Series. James gives us thorough summaries of great presentations on: Balancing Intuition and Analytics in Decision Making. Analytics & Innovation, Analytics in the Executive Suite. SAS Media Day customer panels on fraud detection. and optimization. By
I’m jumping in here to keep the blog balls in the air. With The Premiere Business Leadership Series in Las Vegas in full swing, there’s so much great material to share. We’ve tasked communication team members at the event with capturing and sharing as much of the great insights, advice
Like any good SAS employee, I monitor the social Web for conversations about analytics. Not that I’m an analytics geek – far from it. As a lifelong writer and marcomms veteran, the quants view me as about as comprehensible (and as substantial) as navel lint. It’s for precisely that reason
