Blogs

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization

Leticia MedeirosMay 18, 2021 0

Analytics melhora a produtividade e traz resultados em vendas para o Grupo Martins

Nilton Mayrink, CIO e Head de Vendas BSB/BSC, comenta sobre a importâncias do SAS Viya para os negócios da empresa Durante o painel SAS® Helps Martins Wholesale Through the Digital Transformation, Nilton Mayrink, CIO e Head de Vendas B2B/B2C no Martins Atacadista, falou sobre a importância do uso intensivo da

Brazilian Portuguese

Retail

Analytics | Customer Intelligence

Radoslaw GrabiecMarch 23, 2021 0

Marketing Maturity Into New Trends in Digital Marketing

We live in a data-driven world. With touchpoints rapidly multiplying, consumer data continues to increase in volume and complexity. Insights derived from these touchpoints are crucial to improving the context of customer experiences. Investments in digital transformation to achieve a 360-degree customer view are now a necessity. Businesses need to

English

Retail

Advanced Analytics | Analytics | Customer Intelligence | Data for Good

Sandra HernandezFebruary 22, 2021 0

Así pueden las marcas hacer un diagnóstico inicial de sus capacidades de marketing y analítica en línea y gratis

Lo vivido en el último tiempo ha significado tiempos de incertidumbre para muchos y unos de ellos son los profesionales de marketing en las empresas. No era para menos: los comportamientos de los clientes (B2C y también B2B) cambiaron abruptamente: valores, lugares, canales, frecuencias… todo lo que conocíamos anteriormente y

Spanish

Communications | Retail

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