Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I have hugged and high-fived complete strangers when a game-winning shot goes in or someone scores a game-winning touchdown in the
Tag: tom davenport
I have a challenge for you - guess which of these three email offers below are what I consider "sloppy marketing." Base your decision on these demographics- the recipient is a 50-year old married male with two kids at home, has stable employment, is a homeowner with a good credit rating, active
It's easy to see how a newcomer to "Retail's BIG Show" could be a bit overwhelmed. The booths are big, attendance is booming and there are "hot and new" solutions everywhere you turn. But as I've walked the halls and looked at what's being promoted, I've noticed a few trends
What's almost as good as being in sunny Orlando to hear your favorite business leaders speak in person? Watching them from the comfort of your own office chair, of course, but with the ability to still ask questions and participate in live polls, as if you were on site. You are
We had the third episode of the SAS Power Series in New York last night. The event was very well attended—including a few meeting crashers who apparently had nothing to do with analytics, but fortunately they left early. Jim Davis, the CMO of SAS, started the evening with a definition
This week I made a quick trip to Predictive Analytics World in San Francisco. It was my first appearance at that event, and some great things are going on at it and related conferences. It was held in conjunction with the eMetrics and Conversion conferences—all put on by Rising Media.
Anne Milley and I recently had the chance to catch up with Eric Siegel, Chair of Predictive Analytics World for some Q&A regarding the upcoming conference that takes place during Data Driven Busines Week March 14-15 in San Francisco. Question: What a great line-up we see shaping up for Predictive
In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,
Doug Henschen, Intelligent Enterprise Editor-in-Chief, in a recent blog post, provides his usual insightful analysis of the market as he cuts through the dizzying spin of IBM exec Ambuj Goyal. The general manager of IBM’s information management division questions the value of business analytics in an interview with Intelligent Enterprise.