“You have to have a left and right-brained approach to marketing. It’s important to leverage data, but you also have to spark creativity and inspiration so you can appeal to the head and heart of your customers.” - Jenn Chase, SAS EVP and CMO The marketing landscape continues to change. Whether
Tag: Tips
Brand marketing tips for everyone – not just marketers
Proportionally sized bubble plots
Bubble plots are often used to display social and economic data as Gapminder effectively does. With the addition of the BUBBLEPLOT statement to SAS 9.3, it is now possible to create bubble plots in SAS with a few lines of code: proc template; define statgraph bplot; begingraph; entrytitle 'Bubble Plot
Abbreviation for GTL boiler plate
Rick Wicklin's blog post on using abbreviations provided a solution for a long standing pain. When writing a new GTL program for simple graph, often the bulk of the code is boiler plate. To create a simple scatter plot of weight by height, you need to type in the following program: