![](https://blogs.sas.com/content/statelocalgov/files/2017/01/Analytics-1.png)
‘Context’ defined (as cited from the Merriam-Webster Online Dictionary): 1: the parts of a discourse that surround a word or passage and can throw light on its meaning; and, 2: the interrelated conditions in which something exists or occurs: environment, setting. While context is clearly important, today it is consistently