PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
Most people have logged on to a social media site, maybe to look up an old friend, acquaintance or family member. Some people play games, or post funny pictures or other information they want to share with everyone. Do you ever ask yourself what happens with this information? What if your business wanted to purchase this information and
In 2014, big data was on everyone’s mind. So in 2015, I expected to see data quality initiatives make a major shift toward big data. But I was surprised by a completely new requirement for data quality, which proves that the world is not all about big data – not
