“When I started using predictive analytics in 1991, I had a desktop computer with a 600 megabyte hard drive running SAS® 5.0 something,” said Olivia Rud, respected business intelligence thought leader and author of Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Technology has vastly improved
As public safety officials leaf through their favorite criminal justice periodical they are greeted with pages and pages of analytics advertisements. These ads are laden with promises of robust and scalable solutions, improved efficiencies and, yes, the promise of prediction. While reading the advertisements, the mental conversation may go something
A few weeks ago, in Northern Virginia, a 30 foot highway sign fell onto I-66 and landed on a passing pickup truck. Fortunately, no one was hurt, but it drew media attention and caused motorists in the area to wonder about the safety of other signs and the transportation network
