When I was discussing decision making and analytics with a colleague, he recommended I read the book Your Brain at Work by David Rock. I took his advice because I wanted to find out how the brain processes information and how it might relate to analytics. Rock (you gotta love that name) explains the importance of the
“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space
I moved to Australia from Belgium two months ago for a short-term assignment. I am very concerned by the exchange rate. My dollars have lost over 15% of their value in euros and I share my frustration around me. People tell me, "Just wait, it cannot stay so low, the
