Tag: smb

Fraud & Security Intelligence | Innovation
Seema Rathor 0
From data to decisions: What sets the intelligent bank apart

Banks face increasing vulnerabilities, including fraud, cyberattacks, regulatory pressures and rapidly evolving customer behaviors. To remain secure and resilient, financial institutions must do more than simply adopt new technologies – they must build intelligent, adaptive systems. This is where a data and AI platform becomes a critical engine – not

Artificial Intelligence | Customer Intelligence | Innovation
Mac Carlton 0
Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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