In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript,
Recently, I have been thinking about how search can play more of a part in discovery and exploration with SAS Text Miner. Unsupervised text discovery usually begins with a look at the frequent or highly weighted terms in the collection, perhaps includes some edits to the synonym and stop lists,
Analyzing text is like a treasure hunt. It is hard to tell what you will end up with before you start digging and the things you find out can be quite unique, invaluable and in many cases full of surprises. It requires a good blend of instruments like business knowledge,
