In SAS Viya 3.4, promotion support has been added for many additional SAS 9.4 resources, making it easier to make the leap to Viya. In this blog, SAS' Gerry Nelson reviews this new functionality.
In a retail market where new customers are thin on the ground, keeping hold of existing ones becomes even more important for powering growth. But how do retailers and consumers view customer loyalty? And what is the most effective way to use the now ubiquitous loyalty card? Asking the right