In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript,
Recently, I have been thinking about how search can play more of a part in discovery and exploration with SAS Text Miner. Unsupervised text discovery usually begins with a look at the frequent or highly weighted terms in the collection, perhaps includes some edits to the synonym and stop lists,
The benefits of big data often depend on taming unstructured data. However, in international contexts, customer comments, employee notes, external websites, and the social media labyrinth are not exclusively written in English, or any single language for that matter. The Tower of Babel lives and it is in your unstructured
