The digital age has fundamentally changed how brands and organisations interact with consumers. This shift has been a crucial part of the Third Industrial Revolution and helped spark the era of consumers sharing their data with different organisations. But now organisations are heralding the Fourth Industrial Revolution, and data is
The current rate of workforce change is unprecedented. Each new generation of working professionals is emerging more rapidly than the one before, with increasingly advanced expectations of their employers. The latest cohort is Generation Z, typically defined as those born after 1998. This group is fresh-faced, independent and extremely pragmatic.
There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and