I have participated in many discussions about master data management (MDM) being “just” about improving the quality of master data. Although master data management includes the discipline of data quality, it has a much broader scope. MDM introduces a new approach for managing data that isn't in scope of traditional data quality
With our recent client engagements in which the organization is implementing one or more master data management (MDM) projects, I have been advocating that a task to design a demonstration application be added to the early part of the project plan. Many early MDM implementers seem to have taken the
For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about
