![](https://blogs.sas.com/content/sascom/files/2022/10/98264433-e1670599319679-535x600.jpg)
If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make