Tag: location analytics

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Data visualization, location analytics and geospatial insights

Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired

Customer Intelligence
Suneel Grover 0
SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

Advanced Analytics | Analytics | Data Visualization
Falko Schulz 0
Analyze ticket sales using location analytics and customer segmentation in SAS® Visual Analytics

Analyzing ticket sales and customer data for large sports and entertainment events is a complex endeavor. But SAS Visual Analytics makes it easy, with location analytics, customer segmentation, predictive artificial intelligence (AI) capabilities – and more. This blog post covers a brief overview of these features by using a fictitious event company