July 16, 1950, Rio de Janeiro. Jules Rimet, the creator of the soccer world championship, walks through a long dark subway that runs under one of the most famous soccer fields in the world, loaded with poetry, energy and the magic of football: the Maracanà. Above his head, he can
In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on
When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met
