What if you could rank where you stand versus your industry peers when it comes to how effectively you're making use of your data through analytics? Now you can. Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, outlined an eight-metric test at today’s Premier Business Leadership Series
Dave Thomas interviews SAS CMO Jim Davis at SAS Global Forum 2010 in Seattle. Davis talks about the launch of SAS Social Media Analytics and the apparently awakening over analytics even in a tough economy. Web Links:YouTube:https://www.youtube.com/watch?v=-ZgSLLIkAgE SAS.com:http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode12
Social media is all the rage at this year’s SAS Global Forum. There’s a “Twitter Wall” outside the demo area featuring a steady stream of tweets about the conference. (The hashtag for this year’s event is #sgf10.) Senior Vice President and Chief Marketing Officer Jim Davis (@Davis_Jim) sent his second-ever
