![](https://blogs.sas.com/content/hiddeninsights/files/2021/11/505965564.jpg)
Part 2: Marketing analytics is broken. Here’s how to fix it.
In the first part of this blog series, we explored a peculiar phenomenon. A recent Gartner survey indicates that over 50% of marketing leaders are “unimpressed by the results they receive from marketing analytics investments”, yet 85% predicted “significantly more” use of analytics by 2022. If the current approach isn’t