![](https://blogs.sas.com/content/hiddeninsights/files/2022/08/rowan-freeman-clYlmCaQbzY-unsplash.jpg)
The Deliveroo Effect on Insurance
Customer acquisition and retention primarily fall on sales and marketing teams. But every department within an insurance company has a role to play in these activities. Claims handling is a great example. Any insurer's performance at this emotionally charged time is their litmus test. It can determine whether customers renew