It is a generally accepted maxim in business that you can’t cost-cut your way to success.  Growth requires attention to the top line, which in turn is largely driven by innovation.  Applying analytics to improving innovation suffers from the same lack of direction as does Analytics for strategy, but with

Analytics-led innovation has become essential to respond to the rapidly evolving digital economy and associated consumer expectations. A preliminary reading of our Innovation at Scale study suggests that it is essential to access data across internal silos and organisational boundaries. Part of the solution is innovation spaces that encourage collaboration