Getting demand right – or getting it wrong – can have a significant impact on customer perceptions of your brand, particularly in this age of instant gratification. The need for agile, accurate demand planning has never been greater. Predicting forward-looking demand signals and shifting consumer demand patterns to recommend balanced, profitable commercial
Often the biggest challenge when implementing a successful forecasting process has nothing to do with the analytics. Forecast adoption – incorporating forecasts into decision-making – is just as high a hurdle to overcome as the models themselves. Forecasting is more than analytical models Developing a forecasting process typically begins with
In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP
