Consumers are pulling back and shifting their purchases in the wake of inflationary pressures caused by high prices for fuel, freight costs, consumer goods and nonessential products. Demand is shifting faster than many retailers and consumer goods companies anticipated. Inflation continues to rise forcing consumer spending to shift once again
In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP
Retail expert Charlie Chase recently participated in a private unplugged discussion about disruption challenges with retail executives hosted by the Retail Council of Canada. All quotes have been edited for maximum clarity, and participants have been de-identified. The last two years have created a major disruption for retailers and consumer
