Digitalisierung, Big Data, IoT, Smart Data – die Liste an Ansätzen, die den Klassiker „aus Daten mach Umsatz“ neu definieren wollen, wird länger und länger. An cleveren, schlüssigen und vielversprechenden Methoden mangelt es sicher nicht, ihnen allen gemein ist aber der mahnende Zeigefinger und ewige Spielverderber Datenqualität. Und wie das
Our world is now so awash in data that many organizations have an embarrassment of riches when it comes to available data to support operational, tactical and strategic activities of the enterprise. Such a data-rich environment is highly susceptible to poor-quality data. This is especially true when swimming in data lakes –
We often talk about full customer data visibility and the need for a “golden record” that provides a 360-degree view of the customer to enhance our customer-facing processes. The rationale is that by accumulating all the data about a customer (or, for that matter, any entity of interest) from multiple sources, you
