@philsimon says that it's downright silly to ignore the benefits of thinking about data-related issues in different and unexpected ways.
Data quality initiatives challenge organizations because the discipline encompasses so many issues, approaches and tools. Across the board, there are four main activity areas – or pillars – that underlie any successful data quality initiative. Let’s look at what each pillar means, then consider the benefits SAS Data Management brings
Balance. This is the challenge facing any organisation wishing to exploit their customer data in the digital age. On one side we have the potential for a massive explosion of customer data. We can collect real-time social media data, machine data, behavioural data and of course our traditional master and
