Oil companies are being forced to explore in geologically complex and remote areas to exploit more unconventional hydrocarbon deposits. New engineering technology has pushed the envelope of previous upstream experience. No guidebook existed on how computing methodologies can contribute to E&P performance at reduced risk. Until now. A new book
When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met
Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to
