There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality
I generally don’t use this blog to air my personal experiences, but recent events have reminded me of a few things that I think would benefit our Analytic Hospitality Executives and their organizations to also be reminded of. This past week, I took my fifth trip to Asia this year.
What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic
