Als je marketeer bent, is de kans groot dat je wel eens van MadTech hebt gehoord. Maar zo niet, maak je dan geen zorgen - het is nooit te laat om nog van de partij te zijn. Dus laten we eens duiken in wat MadTech is, waarom het van belang
Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
