The social and economic impact of COVID-19 has dramatically affected supply chains and demand planning across all industries. Then there’s the Amazon effect, which has led to sky-high consumer expectations of the ordering and delivery process. Demand planners for retailers and consumer goods companies have quickly realized they have no
Few of us expected to experience problems with retailers during the lockdown. Most people have, after all, been happily buying online for years. Why would anything change just because some physical shops closed for a while, or some people could not go out? However, the challenges went a bit deeper
Todo se basa en una sencilla teoría económica: cuando los precios de los productos aumentan, la gente no está dispuesta a pagarlos y, en consecuencia, la demanda se va a pique; evidentemente, sucede el efecto contrario cuando se reducen. No obstante, el mecanismo que se activa al modificar dicho valor
Machine learning is taking a significant role in many big data initiatives today. Large retailers and consumer packaged goods (CPG) companies are using machine learning combined with predictive analytics to help them enhance consumer engagement and create more accurate demand forecasts as they expand into new sales channels like the
From Gartner to IDC to the trade press, the watchwords in the supply chain for rest of this decade appear to be “resiliency” and “responsiveness”. It’s not going to be about promotion-based pull-through, and it’s most definitely not going to be about channel incentive-based push-through. What it’s going to be
