I have a short attention span. So, imagine my delight when a colleague of mine introduced me to theSkimm. If you are not familiar, theSkimm takes the top news stories of the day and summarizes them quickly, in ways that are easy to understand – and often linked to pop
Tag: communications
The term “disruptive technologies” frightens many organizations, but to companies like Alibaba, Uber, Airbnb and Facebook, it’s the secret to their success. These four companies from unrelated industries have one major commonality: They don’t “own” anything, at least not in the traditional sense. What they provide is a digital service,
Mobile World Congress is quickly approaching. Attendees and exhibitors are feverishly scheduling meetings, doing research, and determining their areas of focus to maximize their experience of the event. If you're hoping to learn more about big data analytics at the conference, here are some helpful insights and resources to help you
Clarence So, Chief Strategy Officer for Salesforce.com, opened last month’s Chief Strategy Officer Summit in San Francisco (by the IE Group) with a challenging statement: ‘Your strategy is nothing more than the sum of your tactics’. I found this to be less than satisfactory as an explanation, but considering the
When you begin your career your most important skills are your hard, technical skills; the finance and accounting, the statistics and economics, the physics and chemistry, the engineering and calculus. But as I tell my business school mentees, as your career progresses, the emphasis changes such that much sooner than
Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short
We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest