Tag: communications

Analytics
Leo Sadovy 0
Having a strategy, versus being strategic

Clarence So, Chief Strategy Officer for Salesforce.com, opened last month’s Chief Strategy Officer Summit in San Francisco (by the IE Group) with a challenging statement: ‘Your strategy is nothing more than the sum of your tactics’.  I found this to be less than satisfactory as an explanation, but considering the

Analytics | Risk Management
Leo Sadovy 0
Conversational analytics

When you begin your career your most important skills are your hard, technical skills; the finance and accounting, the statistics and economics, the physics and chemistry, the engineering and calculus.  But as I tell my business school mentees, as your career progresses, the emphasis changes such that much sooner than

Jonathan Hornby 0
Retention and Growth

We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest