There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality
As 2014 slowly winds down it’s time to gear up for the holiday shopping rush. As in recent years the Consumer Electronics Association reports tech gifts will again be high on everyone’s list this holiday shopping season. A new addition to the list this year are numerous Internet of Things
The bigness of your data is likely not its most important characteristic. In fact, it probably doesn’t even rank among the Top 3 most important data issues you have to deal with. Data quality, the integration of data silos, and handling and extracting value from unstructured data are still the most
