TwIn part one of this series, Clark Twiddy, Chief Administrative Officer of Twiddy & Company, shared some best practices from the first of three phases of Twiddy’s journey to becoming a data-driven SMB. This post focuses on phases two and three of their journey. (Read the whole series here.) Phase
My last post described my top general business analytics books, those that would appeal to business leaders and analysts alike. This post is a bit more specific, and covers books that will help you to learn for yourself. It is therefore mainly aimed at analysts — but I still hope
The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage
