At SAS, we've worked hard to transform ourselves into an analytical marketing organization. And it's an ongoing journey. As new tools and data sources appear, we'll continue to grow, change and improve. As the leader of this effort, I wish there had been a how-to guide available when we started
The Internet of Things (IoT) is going to take us into the next big technology wave, which will include a massive proliferation of personal connected devices like we have never seen before – cars, toothbrushes, household appliances, watches, medical devices, bicycles, and all sorts of things on our body and in
Recently, I had the privilege of visiting one of our small to midsize business (SMB) customers, Oberweis Dairy, a family owned, 90-year-old business located in the Chicago area. Essentially, Oberweis has morphed from a family dairy farm to a significant, regional food manufacturer and retailer. With 39 retail stores, 40,000
This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide
In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,
