I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest
Any look back at analytics in 2017 makes it clear that machine learning and artificial intelligence appear to be the ‘next big things’ that can solve just about any problem, from writing new hit songs to curing disease. Not one to buy into the hype, I became curious as to
„… Internet, Internet, ich hör‘ hier immer Internet. Sag’n Se‘ ma‘, ganz richtig ist das nicht!“ Der Service-Manager errötet nach seinem Rap. Lenin schwankt zwischen Belustigung und bolschewistischem Ingrimm: Stellt der Rote Rapper seine Erfolge im Internet of Things infrage? Der Rapper fährt fort: „Denn diese Daten, die Sie verbraten,
