Polly Mitchell-Guthrie leads the Advanced Analytics Customer Liaison Group in R&D, connecting with customers to improve SAS products. At SAS for 14 years, Polly has held a variety of roles in finance and alliances, and the Global Academic Program. She has a BA and MBA from the University of North Carolina at Chapel Hill.
Finding people with the range of skills classified as data science can be a challenge, which is why some call them unicorns (do they really exist?), so I recently posted ten tips on finding unicorns. In my first post I elaborated on tips 1 and 2 (1. hire from an
As this article on the mythical data scientist describes, many people call this special kind of analytical talent "unicorns," because the breed can be so hard to find. In order to close the analytical talent gap that McKinsey Global Institute and others have predicted, and many of you experience today, SAS launched
At the KDD conference this week I heard a great invited presentation called How to Create a $1 billion Model in 20 days: Predictive Modeling in the Real World – A Sprint Case Study. It was presented by Tracey de Poalo from Sprint and former Kaggle President and well known
Looking forward, ten of my SAS colleagues and I are heading to New York City this weekend for KDD 2014: Data Science for the Social Good, which runs August 24-27. This event’s full name is the 20th Association for Computing Machinery Special Interest Group on Knowledge Discovery and Data Mining,
I'm a big believer in both/and thinking, so I'll stand squarely in the middle and say that the most important skills for competitive advantage in analytics include a combination of top-notch modeling abilities along with business acumen, critical thinking, and curiosity. I was intrigued by a blog post on this
How many analytical projects have foundered due to lack of problem definition and other soft skills? As my SAS colleague Sascha Schubert writes, people and process matter, in addition to great technology. Great technology is a great first step, but having the right people following the right process is critically important.
Andy Pulkstenis of State Farm thinks it is, stating that this red-headed stepchild among modeling technques is where predictive modeling was ten years ago. He opened his talk, "Do You Know or Do You Think You Know? Creating a Testing Culture at State Farm," at the A2012 conference in Las Vegas with
