Friday's Innovation Inspiration - Data miners slow churn


Churn is a huge concern for insurers, credit card providers and telecommunications companies - even utilities. This Post-It Note author says that his company has found a way to reduce customer turnover - churn - by 10 percent using SAS Data Miner.

In fact, there are many ways - using SAS - to reduce churn. Here's a really interesting case study of EDF Energy. The utility used SAS Access, data managment and predictive analytics to understand and reduce an average churn rate of 38%! (The top half of the story is a little fluffy. Make sure you read the lower half where the author talks about how EDF did the work and what the results were.)

If you're interested in reducing the churn at your company, you can search for stories or papers related to your industry on Or, email me and I'll help you look!

Here is a great article for those of you interested in becoming a data miner, and here is the data miner training path.


About Author

Waynette Tubbs

Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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