Last year I had the pleasure of working with SAS Executive Advisor for Retail Lori Schafer and retail veteran and former Montgomery Ward CEO Bernie Brennan on their new book, Branded! How Retailers Engage Consumers with Social Media and Mobility. The book presents eight case studies of retailers that are
Contributed by Chris Hemedinger, coauthor of SAS for Dummies, Second Edition, the genius behind The SAS Dummy blog, and the moderator of the SAS Enterprise Guide discussion forum. The SAS log is your source for information if you want to know the following: What SAS did while running your program
I have to confess that I hate writing. Well, maybe I don’t hate writing per se, but rather my grammar usage is less than up to par. I tend to misspell words so often that it’s a wonder I haven’t broken a few spell checkers by now. Why have I
Contributed by Bernie Brennan and Lori Schafer Can you name a retailer that opens up its offices to the public for daily tours—and makes them entertaining, energizing, and just plain fun? We can. This same retailer prides itself on its ten core values, including creating “fun and a little weirdness.”
It has been a blast to teach my Statistical Programming class this Fall. I got to use my book, Statistical Programming in SAS! This book evolved over many years in response to the development of a class proposed in response to an external program review that noted a gap in
Contributed by Bernie Brennan and Lori Schafer Everywhere you look, people are using social media to share their views about brands, often from their mobile devices, in a store aisle, or while “checking in” at a location with an app like Foursquare. We now live in a new world of
In this next installment of our video series, SAS Authors Answer, I asked our authors what tips they could offer to new SAS users. If you're new to SAS, be sure to also check out our new user page that is a great introduction to our books, documentation and newsletters.
A friend recently asked me why I am writing a book. My answer? Some people are born to write a book and some have books thrust upon them. Mine was thrust upon me, although it is more accurate to say that I thrust it upon myself. My book, Statistical Programming
I just returned home from Vancouver, British Columbia, where I attended the 2010 Joint Statistical Meetings (JSM). I heard that more than 5,300 statisticians attended this year, including about 40 or so from SAS. I stayed busy. I gave a presentation on techniques for visualizing time series, gave a two-hour
Last week, I got a chance to meet up with authors and San Francisco JMP colleagues Curt Hinrichs and Chuck Boiler while they were in Cary, NC, on business. Despite their super hectic schedules, they kindly agreed to get together at 8 a.m. in the lobby of the swanky Umstead
