The Analytics conference has just concluded and the unofficial theme of the final day was Big Data. It began with our very first talk, a keynote presentation delivered by Will Hakes, CEO and co-founder of Link Analytics. Will spent the first part of his talk outlining the current state of
If you’re a marketing professional it doesn’t get much better than Andy Pulkstenis’ talk at Analytics 2012. Do You Know or Do You Think You Know: Creating a Testing Culture at State Farm documented the value of implementing experimental design into your marketing efforts. During the talk, Pulkstenis outlined the
Here's a quick update from the Analytics 2012 conference. I've seen lots of interesting talks. Frank Travisano and Hongsen Zhou from Chubb presented some of their work incorporating association rules into predictive models. The approach was fresh, using the confidence statistics from a market basket analysis as inputs to a logistic regression
Analytics 2012 is in full swing! I had the opportunity to interview Analytics 2012 presenter Gene Pease from Capital Analytics about the importance of human capital analytics and the tools for measuring it. If you're in Las Vegas, be sure to check out his presentation tomorrow, Tuesday, October 9 at
According to David Liebskind of GE Capital, segmentation tells you “What to do” and predictive modeling tells you “Whom to Target.” In his featured presentation “Using Segmentation and Predictive Analytics to Combat Attrition,” the Top Four Must-do’s and Don’t-do’s when using segmentation, paraphrased below for your enjoyment, are: You must
For a service organization like SAS Education, there are few things more valuable than feedback from our users. Sunday, in advance of our 15th annual Analytics conference, we were fortunate enough to spend three hours meeting with some of SAS Education’s largest customers at the First Annual Analytics Customer Summit.
This week I am in Las Vegas at the Analytics 2012 conference. If you’re here too, find me and say hello! I love conferences, especially SAS-related conferences. Someone usually presents a clever SAS trick or a cool way to explain something (I am always on the lookout for better ways
The analytics field is ever-changing, which can create many challenges for professionals -- especially those with massive amounts of data. We reached out to our speakers and sponsors of Analytics 2012 to ask what are the obstacles they’re facing today. “In my opinion, the biggest challenge is positioning Analytics as
Did you know that 17 of the 20 biggest hotels in the U.S. are in Las Vegas? Everything in Sin City seems larger than life -- so it makes sense that we would host one of the largest analytics conferences right in the middle of the action. We know the
SAS CEO Jim Goodnight will be a keynote speaker at the Analytics 2012 conference coming up in just a few short weeks. I had the chance to sit down with him for a one-on-one interview to get a preview and find out what attendees can expect at this year’s conference.
