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Shelly Goodin 0
SAS author's tip: Using the SPARSE option with PROC FREQ

This week's SAS tip is from Art Carpenter and his latest book Carpenter's Guide to Innovative SAS Techniques. A SAS user since 1977, Art is an integral and highly respected member of the user community. He's also the author of several outstanding SAS books--and you can explore them here. The following excerpt is from SAS

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How to find value in customer relationships

Businesses need to know who their customers are, and how much money they should invest in marketing to them. It’s an obvious idea, but it also served as pretty much the sum of my knowledge of Customer Lifetime Value (CLV). That is, until Edward Malthouse came into my life. Ed’s

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