SAS Voices

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Kelly McGuireSeptember 4, 2015 1

Back to the Basics Part One: An analytics primer for hoteliers

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS. It’s back to school time, and back to school reminds me of getting back to the basics. So, we thought we’d start the fall with a “back to the basics” refresher series on analytics. To accomplish this, Natalie and

English

Hospitality

Customer Intelligence

Annelies TjetjepAugust 13, 2015 0

A Shopaholic’s Guide to Analytics

If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.

English

Retail

Advanced Analytics | Analytics | Customer Intelligence

Alan LipsonJune 3, 2015 0

Helping retailers get their unfair share

USA Today recently published an article titled 10 retailers take two-thirds of your money. The story highlights the revenue distribution among the Top 100 retailers in the S&P 1500. It was startling to see that such a small number of retail powerhouses take in such a large percentage of consumers’ income.

English

Retail

Customer Intelligence

Kelly McGuireMarch 25, 2015 2

Do I know you? Personalization without a guest profile.

In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, but from the third party distributors, will be crucial to maintaining a competitive edge, or even just maintaining profitability. In an effort to connect better with guests, most hotel companies

English

Hospitality

Customer Intelligence

Natalie OsbornMarch 11, 2015 1

How is innovation shaping the hospitality industry?

Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry. According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building

English

Hospitality

Customer Intelligence | Data Management

Natalie OsbornFebruary 13, 2015 4

The 360-degree view: Gaining a complete picture of your guests

For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business.

English

Hospitality

Analytics | Customer Intelligence

Alan LipsonFebruary 12, 2015 0

Valentine’s Day: It’s not all about flowers and chocolate

Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive

English

Retail

Customer Intelligence

Kelly McGuireJanuary 27, 2015 1

Top 10 Global Trends that will Impact Hospitality in 2015

We asked our partners at the Cornell Center for Hospitality Research to comment on what they are seeing in terms of trends that will impact the hospitality industry in 2015. Cathy Enz, full professor in strategy and The Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the

English

Hospitality

Customer Intelligence

Stuart RoseJanuary 21, 2015 0

Is the customer experience overrated?

According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies. But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property

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