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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Alison BolenAugust 25, 2014 0

The new deal handshake: Customer loyalty and data privacy basics

What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic

Customer Intelligence

Alan LipsonJuly 31, 2014 1

Retailers want insights, not data

What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked

Retail

Customer Intelligence

Leo SadovyMay 6, 2014 4

Changing corporate culture is like losing weight

Why is it so hard to achieve lasting, significant change in your corporate culture? Because your organization is like a living organism, an organism that wants to maintain homeostasis against a changing environment. My good friend Claire Breeze, co-founder of Relume and co-author of “The Challenger Spirit”, recently invited me

Advanced Analytics | Analytics | Customer Intelligence

Carl FarrellApril 28, 2014 0

Baskets full of benefits from analytics

With as much as I travel, I have to confess that I’ve become a bit of a food snob. And for good reason, I might add. Two days in a Chilean hospital will make anyone stick with what they know and trust. After that experience, it was just me and

English

Customer Intelligence

Leo SadovyMarch 25, 2014 0

The future of shopping

“Within ten to fifteen years, the typical US mall, unless it is completely reinvented, will be a historical anachronism—a sixty-year aberration that no longer meets the publics’ needs, the retailers’ needs, or the community’s needs.” So proclaimed Rick Caruso, founder and CEO of Caruso Affiliated, a retail/commercial real estate development

Retail

Analytics | Customer Intelligence

Aiman ZeidFebruary 12, 2014 0

Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

English

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Customer Intelligence