When Chris Brogan started his social media marketing agency New Marketing Labs, he stated that he would only work with Fortune 100 companies. He had no clients at the time, but lo and behold, Fortune 100 companies came calling. Now the agency’s client list includes Sony, Microsoft, PepsiCo, all of
Tag: social media analytics
As promised in my last post, SAS’ Greg Soussloff, Dan Crane, Lori Schafer, and James Vickers are back from the National Retail Federation’s tech conference, NRF Tech. Here’s what they learned and shared at the SAS Roundtable on Social Media and Merchandise Planning. The well-attended roundtable included IT executives from
More than a year ago, SAS made a strategic decision to strengthen our focus on the U.S. intelligence community (IC) by forming a new business unit (SAS Federal, LLC). Since then, the explosion of data in the IC has only grown and the threats to national security continue to evolve
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
A recent article in the Wall Street Journal shows the perils, real or imagined, of product flaws in this emerging age of social media. Proctor & Gamble is a highly admired company especially for its careful stewardship of its many premier brands. Can it be that any American mother, in
From posterous photos of Opening Session to the New York Times Bits Blog, the first blog posts about SAS Global Forum are starting to show up online. Writing on the Bits Blog, Steve Lohr says: Analysts who have looked at the new offering – and tried it out – are