SAS Voices

Aiman ZeidFebruary 12, 2014 0

Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

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Analytics

Aiman ZeidFebruary 7, 2014 0

What the Seattle Seahawks can teach us about analytics success

When the Seattle Seahawks won the Super Bowl, they didn’t do it because of just one factor – a great quarterback or an amazing running back. It was widely considered a team effort, helmed by a visionary coach who worked on developing a strong culture, cultivating the right players and

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Data Management

David PopeFebruary 3, 2014 0

The magic of ESP for the oil and gas industry

Acronyms are funny things. Need an example? Try decoding this sentence: How is event stream processing (ESP), applied to electrical submersible pumps (ESP) in the oil and gas industry, like extrasensory perception (ESP)? Even if you had extrasensory perception you would still need some clarification if that sentence contained acronyms only.

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Data Management

Tom MorseJanuary 17, 2014 0

Video: Transforming data into a corporate asset

Watching the news recently it occurred to me that many of the stories involved data in some way. Many of the reports from the recent Consumer Electronics Show showcased products to enable users to create and use ever-growing personal collections of data. Want data on how well you sleep? No

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Analytics

August 9, 2013 1

Big data and big fish a natural pair at Texas Parks and Wildlife

John Taylor likes computer data the way he likes big trout: here, there or anywhere. Which is perfectly natural, considering he’s the data analyst in the Inland Fisheries Department at Texas Parks and Wildlife. Taylor describes his unspoiled enthusiasm for big data and big fish in this sendup of Dr. Seuss that

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Analytics

April 11, 2011 0

Getting to the point of return on analytics

Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't

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